Young adults engaged in discussion

Stories worth
telling

Strategic storytelling earns attention, trust, and results for purpose-driven brands.

Emphasizes storytelling over AI; highlights services (copywriting, workshops).

Business professional reading content from his laptop

WEBSITE COPY, CONTENT
& STRATEGY

Social Persuasive stories for humans, by humans

BRAND STORY & KEY
MESSAGE PLAYBOOKS

Clarify your value so your audience gets it

Business professional laughing with colleague

TOOLS
& COURSES

Storytelling simplified for entrepreneurs

SPEAKING
& WORKSHOPS

Tell better stories, get better results

Why clients grow with Upwordly

The right stories support success

Feature 1
The right stories are strategic

What happens when journalists support your team using a proven methodology for connection? You win by helping your audience win. Millions of buyers, donors and media have resonated with our content.

Feature 2
The right stories show you care

We believe storytelling is an act of empathy that supports positive change. Unlike fear-based copywriting, our content is practical and inspiring to help people make decisions that feel good.

Feature 3
The right stories keep on giving

Writing meaningful content that stays relevant over time isn’t cheap or easy. But it pays off in stories you can remix and redistribute in multiple ways: for social, emails, impact reports, video, PR and more.

95+
Websites written
10M+
People engaged
$40M+
Funds raised for charities

Content that resonates gets results

What happens when clients collaborate on marketing content with Upwordly? Everyone gains. See how in case studies about our work with impact-led brands, from ambitious small businesses and nonprofits to a billion-dollar corporation.

Brand story for a rising social enterprise

Web copy overhaul to help disadvantaged children

Image of seniors in discussion
Helping seniors age with optimism

Best Health magazine masthead
Canadian Business magazine masthead
Chatelaine magazine masthead
Glow magazine masthead
Canadian House & Home magazine masthead
MoneySense magazine masthead
Professionally Speaking magazine masthead
Today's Parent magazine masthead
Toronto Life magazine masthead
Walmart LiveBetter logo

Jim Gilligan
Jim Gilligan

Executive Director
Catholic Children’s Aid Foundation

It’s been a delight to work with you. Your work is getting rave reviews.

Sara Smith
Sara Smith

Brand Consultant, Former CMO
ImpactEleven

Trish has a unique and extraordinary ability to distill hard-hitting business language, and the complexities of what you bring to market, and make it more accessible, human and compelling. Her approach was much more than I could have ever imagined. It wasn’t just copywriting, it was strategic storytelling to cut through the noise and move the needle. She brought true brand stewardship and a leadership sensibility to our collaboration.

Kate Funston
Kate Funston

Senior Manager, Brand Marketing & Content
Chartwell Retirement Residences

Congratulations to you and your team for accomplishing such a work effort in a tight period of time! We could not have done this without you! The quality of your work and experience with the industry really shines with this content.

Quentin Broad
Quentin Broad

Former Managing Director
Capitalize for Kids

I often think it should be abundantly clear how our work benefits thousands of kids and our communities. But it often takes an outsider’s perspective to distill that story in a way that truly brings the work to life. Trish and her team helped construct a narrative that captured our work and its impact. The C4K team appreciates your work, Trish, because kids’ mental health agencies across Canada are benefitting from our ability to invest in their operations.

Sean Taggart
Sean Taggart

Former Chief Marketing Officer
Amica Senior Lifestyles

Not only does Trish achieve results for us at Amica; she truly cares about our business and the residents and families we serve. We worked with Trish on our social media strategy and content and achieved excellent engagement. When it came time to create an online magazine for Amica, we turned to Trish. Amica Conversations has driven SEO, helped us tell our brand story and shown us as Canada’s trusted experts in senior living. Even more, the articles have formed the basis for a successful email marketing campaign that has allowed us to build trust with prospects.

Robert Orlovski
Robert Orlovski

Vice President, Client Services
Green Living Enterprises

“Trish is a go-to source for up-to-the-minute information great ideas and creative content in the green sphere. No lack of time or direction has ever prevented her from delivering the highest calibre material. I have worked with Trish for many years on many projects and look forward to working with her for many years to come.”


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