An executive director was frustrated. His nonprofit’s website received loads of traffic from a digital ad campaign, but few donations. One woman clicked the ad, got confused by the organization’s website and called him. She asked about his foundation for 30 minutes. Satisfied, she donated. The executive director called us: Could we make his website as convincing at storytelling as he was? Absolutely.
To be known, liked and trusted, you need stories that respond to your buyer’s obvious and unspoken needs. We offer:
Compelling website copy
Persuasive website articles
Influential case studies
Effective fundraising emails
Beyond-the-numbers impact reports
Branding is more than a logo: it’s your organization’s or personal brand’s unique promise to buyers and donors. It’s also a strategic advantage to help businesses grow. Ask us for:
Core Business Stories: Want to support sales and marketing? Customer credibility? Team alignment? Different goals call for different stories. We’ll identify and write yours.
Brand Story Playbook: We’ll sift the most important elements of your brand into a 12-page playbook to clarify your positioning, values, differentiators, elevator pitch, personality, tone and more.
Key Messages Playbook: How can teams consistently get your points across no matter who’s writing or speaking? Let us craft your key messages.
Simple storytelling techniques can help you and your team whether you’re planning a campaign or struggling to clearly communicate about your brand so the right people get it and love it. Trish Snyder has advised and presented interactive storytelling workshops to hundreds of founders and teams at the #1 ranked Dobson Centre for Entrepreneurship at McGill University. Remove your blind spots and gain insights and proven tools with a workshop customized to solve issues for your team or association, including:
Connecting and Engaging with your Audience
Stories for Impact
Create Your Brand Story Playbook
Confidently cross copywriting tasks off your list with practical tools and expert guidance expressly for small business owners. We offer:
Copy Coaching Show us where users are getting stuck on your website. We’ll show you how to fix your own messaging. This 90-minute consultation helped a small wellness brand increase sales conversions by 54%. [link to get in touch]
Templates & tools Visit our shop [link] for freebies and wallet-friendly offers.
Storytelling tips Sign up [link] to receive monthly-ish storytelling tips, tools or guides to grow your business by improving connection with your audience.
Our rigorous to simplifying stories has been tested on almost 100 websites
We go deeper than features and benefits to discover what really matters to your target audience.
We’ll identify the strategic stories you need to reach your goals by helping buyers reach theirs.
Empathy-first content humanizes your brand and says just what your audience needs to hear.
Sterling Hawkins had dated website messaging, the market was confused about his value and his copy presented his expertise but not problems he was ideally positioned to solve. His revamped website copywriting led to marketplace clarity, more speaking inquiries and more client conversions.
Services: Website copywriting
Social entrepreneur Loo McNulty was determined to stand out in a crowded market for her joy-sparking cards supporting youth mental health. After Upwordly developed her brand story and messaging, her brand attracted national media coverage and new retailers, wholesalers, and her largest U.S. account.
Services: Brand story and key messages
This foundation came to us when their analytics revealed healthy web traffic but few donations to help kids in child welfare. We simplified the story to show how the organization uses Catholic values to fund scholarships, emergency groceries, health care and other gaps not covered by government assistance.
Services: Content strategy, website copywriting, website content, email marketing.
Feel-good SEO-friendly web content, marketing emails and social posts helped us attract and nurture thousands of new followers and leads for Canada’s leader in luxury retirement residences. Thousands of seniors clicked articles, opened emails and downloaded free guides on downsizing, nutrition and safety.
Services: Brand storytelling, content strategy, social media posts, email newsletters, blogs, thought leadership, copywriting, white papers
For more than a decade we’ve collaborated with this trailblazing social-impact agency on content strategies to connect conscientious consumers with eco-conscious brands. When it was time to freshen their website copy, this highly experienced team chose us to tell its story.
Services: Brand storytelling, content strategy, website copywriting
Each year we crafted social media and donor emails for RBC Race for the Kids, this social-impact event exceeded its fundraising goals, raising millions for Sunnybrook Foundation’s Family Navigation Project. The nonprofit depends on donations to help young people find mental health treatment.
Services: Content strategy, website copywriting, fundraising emails
Executive Director
Catholic Children’s Aid Foundation
It’s been a delight to work with you. Your work is getting rave reviews.
Brand Consultant, Former CMO
ImpactEleven
Trish has a unique and extraordinary ability to distill hard-hitting business language, and the complexities of what you bring to market, and make it more accessible, human and compelling. Her approach was much more than I could have ever imagined. It wasn’t just copywriting, it was strategic storytelling to cut through the noise and move the needle. She brought true brand stewardship and a leadership sensibility to our collaboration.
Senior Manager, Brand Marketing & Content
Chartwell Retirement Residences
Congratulations to you and your team for accomplishing such a work effort in a tight period of time! We could not have done this without you! The quality of your work and experience with the industry really shines with this content.
Former Managing Director
Capitalize for Kids
I often think it should be abundantly clear how our work benefits thousands of kids and our communities. But it often takes an outsider’s perspective to distill that story in a way that truly brings the work to life. Trish and her team helped construct a narrative that captured our work and its impact. The C4K team appreciates your work, Trish, because kids’ mental health agencies across Canada are benefitting from our ability to invest in their operations.
Former Chief Marketing Officer
Amica Senior Lifestyles
Not only does Trish achieve results for us at Amica; she truly cares about our business and the residents and families we serve. We worked with Trish on our social media strategy and content and achieved excellent engagement. When it came time to create an online magazine for Amica, we turned to Trish. Amica Conversations has driven SEO, helped us tell our brand story and shown us as Canada’s trusted experts in senior living. Even more, the articles have formed the basis for a successful email marketing campaign that has allowed us to build trust with prospects.
Vice President, Client Services
Green Living Enterprises
“Trish is a go-to source for up-to-the-minute information great ideas and creative content in the green sphere. No lack of time or direction has ever prevented her from delivering the highest calibre material. I have worked with Trish for many years on many projects and look forward to working with her for many years to come.”
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